As we spend time together, it’s hard to believe 2018 is just a few short months away. It’s been an awesome summer. The weather has been great, the family vacation allowed some important bonding and, on the work side, business remained brisk. Most of our working hours have been a balance between summer activities and keeping the business running. Life is good.
Neuco Inc. together with Honeywell ran a promotion this summer which rewarded five wholesale distributors with an all-expense-paid trip to Chicago and a Cubs rooftop party. Customers accumulated chances to win each time they ordered $250 or more of Honeywell products from Neuco.
Social events on Facebook or an email about office repairs are unlikely to be relevant to a technical business decision, but how do you know what information is relevant? The world is chaotic (in the technical sense) and it’s nonlinear, nobody can tell for sure what data are relevant, or even know afterward whether they had all the relevant information when they made a decision that turned out right (or wrong).
For owners of independent HVACR companies, direct mail campaigns allow you to reach potential contractors you otherwise may have missed with your current marketing plan. Everything you send to your contractors must be clear and concise, visually appealing and influential in nature.
Direct mail remains the second largest advertising media vehicle outside of television. With the overwhelming majority of contractors opening almost all their mail and 79 percent of contractors acting immediately on direct mail versus 45 percent for emails, it’s clear that direct mail is a critical component of a local marketing plan.
Demand for HVAC equipment in commercial buildings is projected to advance 3.3 percent per year through 2021 to $12.3 billion with 58 percent of all HVAC equipment sales.
The global economizer market was valued at $7.70 billion in 2016 and is projected to reach $11.54 billion by 2022, growing at a compound annual growth rate (CAGR) of 6.7 percent from 2017 to 2022, according to the report, "Economizer Market by Type (Fluid Economizers and Air-side Economizers), Application (Power Plants, Boilers, HVAC, Refrigeration, and Data Centers), End-use Industry (Industrial and Commercial), Region - Global Forecast to 2022", published by MarketsandMarkets™.
In recent years, Distribution Center magazine has presented several Golden Warehouse awards for companies that either expanded an existing facility or created a new one. We looked for creativity, functionality, and most importantly the business sense behind the expansion.
Air handlers, like the rest of the HVAC industry, continue to evolve thanks to new technology enhancements. By incorporating increased motor efficiency, design improvements and the utilization of energy recovery options, manufacturers are producing units that are more efficient, intelligent and connected than ever before.
There have been a few changes since you became involved with APR Supply Co. You are now its president and CEO. Please give us some background on the company, how you first became involved and where the company is today.