Brian Gardner, who has spent more than 25 years in sales and sales management in industrial markets, explains the important relationship of ROI and CRM.
The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association, on his Internet radio show.
PEACHTREE CITY, Ga. — Rinnai America, a manufacturer of tankless water heaters, has selected the Georgia Chapter of the ALS Association for one of its 2016 charity sponsorships. For decades, Rinnai America has hosted events to raise funds and awareness for a local charity at its headquarters.
PEWAUKEE, Wis. — U.S. Senator Ron Johnson, R-Wisconsin, recently visited HARDI member Gustave A. Larson Company, where he took part in an employee town hall. Nearly 100 company associates joined the senator for an open discussion to learn more about each other’s viewpoints, concerns and priorities.
Tom Perić: I think a lot of people are familiar with Bosch Thermotechnology, especially its role in the HVACR industry, but in case they only have a hazy notion, give us a thumbnail sketch.
Myths about customer relationships abound in the world of distribution. A few are based in reality while some are based on a promotion gone viral. At best, most are only partially accurate. The adage, “the customer is always right,” has always stuck in my craw. I suspect many fine folks out in distributorland will disagree when I say if you live by this motto, you will soon be enjoying downward mobility and celebrating financial ruin.
As we head into the heart of the busy summer season, I can say with a “high degree” of certainty that this is the busiest year I’ve had in a while. So far, I’ve attended three Focus Conferences, the Congressional Fly-In, and a handful of other important industry events and made multiple visits to HARDI headquarters.
Stephen Yurek, president and CEO, Air-Conditioning, Heating, and Refrigeration Institute (AHRI), recently called on Congress to reform the Energy Policy and Conservation Act (EPCA), the law governing product energy-efficiency standards.
COLUMBUS, Ohio — Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has announced the speakers and activities for its Emerging Leaders Summer Conference that takes place July 17-19, 2016, in Chicago.
STONE MOUNTAIN, Ga. — Heatcraft Worldwide Refrigeration, a provider of commercial and industrial refrigeration components, systems and service solutions, is broadening its OEM Extended Service Agreement (ESA) program by introducing Heatcraft Extended Service Agreements to its wholesaler partners.
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