What does the industry get when it crosses a data warehouse and a business intelligence application? The simple answer is an interactive, cross-industry, real-time distributor benchmarking database. According to Greg Borr, corporate operations manager at the O’Connor Co. Inc. in Lenexa, Kan., this combined solution will allow distributors to key or upload data into the data warehouse on a quarterly basis. From there, the data will be compiled and posted to a business intelligence application.