You can’t write a history of Snips magazine without including a lot about the Carter family.
A Carter was involved in its publication from 1932 until the day it was sold to BNP Media, then called Business News Publishing Co., in 1997. A fourth-generation Carter even helped close the magazine’s suburban Chicago offices.
When it comes to promoting, selling or creating awareness of your product or service, there’s practically no such thing as receiving too much publicity.