Selling products online is a whole new ball game. So, contractors will want to learn about their consumers buying journeys, and thoughtfully consider how to launch the online store, what products to sell, and how to market it.
AI promises to revolutionize IAQ, but first, it needs to overcome several challenges, like unreliable data, incomplete automation, and gimmicky solutions that fail to deliver real value.
All of these women have made a mark on the HVAC industry and continue to do so. While they serve in different areas of the industry, each is making a contribution to both improve the industry and make it a more welcoming career for females.
Make sure you have some thick skin and don’t take offense to social biases that you’ll eventually run in to. Women can do anything they set their minds to — just set your mind to it and do it.
I strongly believe that there should be more bold and in-your-face advertising campaigns directed towards women in the trades. This marketing strategy needs to drive it home, to everyone, that there are massive and inclusive employment opportunities in the trades.