To learn more about the marketing strategies contractors can employ when trying to sell those green products, The ACHR NEWS caught up with Colleen Keyworth, director of sales and marketing at Online Access Inc.
Three HVACR industry veterans came together to discuss how they’ve navigated the waters of securing capital over the years, the impact it’s had on their businesses, and how contractors can successfully secure capital for their own businesses.
To successfully open their own training facility, contractors have to thoughtfully decide on a curriculum, find or design a space that can house students and faculty plus all the needed equipment to train, secure the necessary finances, hire a credible lead instructor, and market it.