While IAQ can be an integral part of an HVAC installation, not every consumer is aware how or why these products are necessary. That education must come from the contractor. And, those who present solutions through an informal, low-pressure approach seem to have the most success.

Adding duct-cleaning services can bring in valuable new business and boost a contractor’s bottom line, but before a contractor enters the market, he or she needs to understand and commit to the time and costs involved in properly training and equipping their teams.

The REME Halo™ whole-home air purifier from RGF^® Environmental Group Inc. has earned a reputation among contractors not only for its ability to improve IAQ, but also for its ease of installation and stellar customer support. 

Most of the time, it will be possible to come up with a solution to an IAQ problem, and contractors should take that opportunity to educate consumers on the health and comfort benefits of IAQ products.