Cloud computing involves being able to access services and store data over the Internet rather than relying on a local computing device (e.g., laptop, desktop, tablet) to run the software or store the data. 

Many contractors are crafting policies that spell out how and when social media can be utilized, both personally and on behalf of the company.

Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.

As technology continues to advance, more and more industry mobile applications are becoming available for smartphones and tablets. Here are a few of the latest.

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 

The most important measure of SEO success is revenue and gross profit from organic search. 

Many HVAC contractors and their employees face the same challenge on a daily basis — how to keep theircompanies safe on the Internet.

In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.