Email marketing is great way to keep in contact with your current customers. It’s much less expensive to maintain a relationship with a current customer than to acquire a new one. When email marketing campaigns are done correctly, they help retain customers and generate new sales.

The connectivity of the Internet has made owning a small business easier while presenting a new and challenging set of problems. Keeping your online information up-to-date, maximizing your local search engine optimization (SEO) potential, and managing reviews are all basics of owning a business.

With the busy season approaching, a common thread in the HVAC world is “Where on earth am I going to find a qualified technician?” Another constant concern in our industry is improving the company ranking on Google. In this article, I will lay out a simple process that HVAC contractors can use to accomplish both of these goals.

So you’ve finally made the decision: You’re going to sell your business. Before you start booking your retirement cruise, though, there are a few factors you should be aware of to get a real sense of what your business is worth. Right at the top of that list is working capital.

Cleaning an ice machine regularly ensures the ice machine will function as efficiently as possible while producing clean and high quality ice. Ice machine manufacturers typically recommend cleaning and sanitizing ice machines at least every 6 months.

Ice machines may encounter issues which require troubleshooting to diagnose the exact problem in order to find a solution. Some ice machines may even beep or light up to indicate an issue. Two of the most common issues which may require ice machine troubleshooting include poor ice quality and imperfect ice cube shapes.

Smart technology has evolved at a progressive rate. Has your business followed the trend? When smart products first took off they were only found in high-end homes. Now, smart technology is part of Main Street America and lives in many of our everyday household products.

Humans simply can’t absorb new processes as fast as they become available. And newer recruits have even less time to learn old procedures and new techniques at the same time. Machines, however, have that capability.

When it comes to heating and air conditioning in the home, advancements within the components themselves are making units more energy efficient than ever. HVAC systems are increasingly communicating between the indoor and outdoor controls while also reducing heat loss and maximizing dehumidifying processes.

Is your HVAC business looking for a way to reduce employee benefits cost? If so, you’re not alone. Many contractors are seeking ways to continue offering comprehensive health insurance at a lower overall cost to their workers, and many are turning to private exchanges.