I’ve heard numerous speakers utter this phrase at least a hundred times: The question is not what happens if I train my employees and they leave; the question is, what if I don’t train them and they stay?
What if, instead of a prospective star athlete sitting at the podium, it was a potential HVAC technician? Would this drum up interest in HVAC? What if the industry treated its future prospects as the stars that they are?
Your company name could be in front of thousands of potential customers, and you could be recognized as the authority in your marketplace. You can’t put a price tag on that.
While schools are obviously integral to training the next generation of HVACR technicians, new studies show contractors must step up their games and take on much larger roles in workforce development if the industry ever hopes to close the growing skills gap.
New technology will allow us to see and do things we’ve never considered possible. Learning to use these tools will give you an enormous advantage in the market.
Ask questions, educate the homeowner, and close the sale. By using this approach, you’ll not only differentiate your company from your competition, you’ll also increase customer satisfaction.