Bob Janet is a sales consultant, trainer, speaker, and author of Join The Profit Club. He combines 40 years of experience as owner/operator of professional, retail, manufacturing, and service businesses with teaching and storytelling ability to motivate, educate, and inspire business professionals of all levels and all industries to increase sales and profits. Contact him at 704-882-6100 or Bob@BobJanet.com, or visit www.bobjanet.com.
You need to constantly give buyers the perception that your products and services give them value. There are six perceptions that customers react positively to. This article explains what they are.