One thing that is true about virtually all HVAC contractors — we all think we know what to do and how to do everything that needs to be done in our business better than anyone else.

Have you ever told someone something and then thought that you should be telling yourself the same thing?

As we have tried to develop new ways to reach our prospects, one of the ways we have found successful is really a throwback to one of our most successful methods. More than ever it is time to get yourself and your sales personnel involved in the community.

I had the occasion to attend three functions over a period of five nights recently, each of which included a number of contractors, and in two of the cases, their employees. I was very disturbed at what I saw as I went around the rooms. I’m referring to the dress and appearance of these contractors and their employees.

It seems like costs of everything are going up. In fact, in such a down economy, it’s sometimes very hard to keep up with the increases because we are working so hard chasing jobs and trying to make ends meet. Well, I am going to give you an idea that is an exception to the rule. It is one you might not expect. That one is insurance.

As contractors, we are pretty far down in the food chain, but we are the ones that have the contact with the actual end user of HVAC products. Since we deal directly with the user, sometimes our point of view will differ from those higher up on the food chain. The higher-ups have adopted a very strong philosophy regarding the importance of being green.

Through the years our company has attempted to stay on top of the new technologies which have been developed. Some of these new items actually caught on and have become standards of the industry, while others are merely memories like dial telephones and Edsels.

We anticipated that during the first part of 2011, business would be slow. The new residential construction market is still down over 70 percent from its peak. With new reports that nearly 25 percent of the home mortgages are larger than the value of the home, it is likely that we are probably another year from a real turn around in that market.