Are you clued in to the thoughts and remarks your customers may be sharing about your company online?

HVAC contractors and manufacturers recently gathered with builders, remodelers, public utility representatives, government officials, and more to discuss home performance at Affordable Comfort Inc.’s (ACI) National Home Performance Conference.

Clockwork Home Services, a Sarasota, Fla.-based franchising company, recently secured an advertising campaign through the AMC television network’s reality series, “The Pitch.” According to AMC, this series offers viewers a glimpse inside America’s top ad agencies as two agencies compete to win a new client’s contract.

While it may cost a few more pennies initially, properly maintaining a rooftop unit will help ensure the device continues to provide peak performance, saving a consumer a collection of pennies in the long run. What could you be doing for your customer?

Maryland recently became the first state to recognize geothermal heating and cooling as a renewable energy source. This has many leaders in the geothermal industry hoping this helps serve as a motivator to the other 49 states.

Over the last few decades, rooftop units have moved ahead with numerous technological advances. Both light (3- to 25-ton units) and large commercial packaged rooftop systems (25 tons and up) have matured in style and substance, now offering cleaner air, lower operating costs, more efficient performance, and more.

Boasting better efficiency, cleaner air, stronger structures, and more, the industry’s newest rooftop units (RTUs) and air handling units (AHUs) offer numerous benefits for both commercial and residential facilities.

The Fluke Corp. recently welcomed 80 individuals, including trade press editors from six countries, to its Everett, Wash., headquarters for its 2012 press summit. What did attendees see and learn during their visit?

Weldon Long was once a poverty-stricken drug addict caged behind bars with no hope. Today, just seven years removed from his last prison term, Long, 48, is a successful HVAC contractor, motivational speaker, author, and sales trainer. He built his empire on personal responsibility and proven sales tactics.