Articles by Jim Hughes

Extreme temperatures create urgency, and that translates into more sales; either from an actual failure or from the fear that an older system may fail under the added strain.

Once you’ve made the decision to buy a business, buy into a business, or sell your business, you need to prepare yourself. 

Selling systems at a higher price point makes good sense, especially when the economy is growing, unemployment is low, and credit is readily available. Unfortunately, this has not been the case for several years. 

Sales techniques really do work in all markets, and when they are not working, they are not being used correctly. 

Making your website easy for visitors to use is more than smart business; it’s a matter of survival. 

With a little planning and out-of-the-box thinking, you can keep your costs in line with your revenue and see your profits climb.

It should be easier than ever for customers to contact us. Unfortunately, the technology designed to keep us connected can actually push customers away.

In an industry where it can be years between service calls, and replacements are 15 or more years apart, you need more than great customer service to keep customers coming back. 

Earning a profit in the first quarter is a challenge for many, but those who do can expect a very profitable year.