With the rise in popularity of Twitter, Facebook, Instagram, and YouTube, some enterprising contractors are employing digital marketing strategies on social media platforms.
Many certifying organizations provide marketing materials for their members to help them brand their companies as true professionals in the HVAC industry.
There are dozens of marketing metrics business owners could track. However, which metrics should they focus on? And how, why, and when should these data be considered?
During the four-day event, HARDI announced the re-launch of one of its four strategic pillars, Education, which will serve as the new Talent pillar and provide a broader scope of services and resources to members as it relates to their employees and workforce development.
It’s no secret the HVACR industry is facing a labor shortage — we’ve covered the topic quite a bit at The NEWS. However, offering good benefits packages can help companies attract and retain employees in this competitive industry. In fact, nearly four in five American workers would prefer new or additional benefits over a pay increase, according to a survey conducted by online job recruiter Glassdoor in partnership with Harris Poll.
LG Electronics hosted a press conference during the 2017 AHR Expo to reveal its expanded 2017 lineup of commercial and residential HVAC solutions with a new customizable control system, next-generation variable refrigerant flow (VRF) technology, new heating capabilities, and design tools.
TCS Basys Controls held a Launch Party for its UbiquiSTAT thermostat Monday night during the AHR Expo. The company expected between 80 and 100 people during its event, held on the 25th floor suite of The Flamingo Hotel and Casino.
Once known as the Senior Citizens Service Program, the Southeast Michigan Air Conditioning Contractors Association of America (SEMIACCA) event helps senior citizens in need during the harsh winter months.
The employees of IC Refrigeration are a close-knit group. The company goes above and beyond to put the welfare of its employees and their families before the business, creating an open, family-oriented culture, which is something the employees know is rare in today’s business world.
While contractors are struggling to deal with the dwindling supply and phasedown of R-22, it’s their customers who will ultimately bear the brunt of the cost.