The Unified Group recently welcomed 52 professional HVAC representatives to a sales forum in Alexandria, Virginia. The event — which was the organization’s largest sales forum to date — focused on the sales role within an HVAC company by setting realistic sales goals based on individual goals and strengths, differentiation, and niche markets.

When it comes to ensuring data centers operate at a safe temperature, are properly vented, and maintain proper humidity levels, no one’s role is more important than the HVAC contractor’s.

Ask questions, educate the homeowner, and close the sale. By using this approach, you’ll not only differentiate your company from your competition, you’ll also increase customer satisfaction. 

One way HVAC companies can help build trust and brand awareness is by offering customer satisfaction guarantees. These types of guarantees are useful sales boosters because they instill trust and give customers one less reason to be apprehensive about making contact. 

There’s no question home-performance contracting is on the rise, and with it, manufacturers are focused on designing and developing tools to help contractors perform in this growing sector.

When the comfort equipment stops working, it’s time to call the heating and cooling guy. As a contractor, it’s your job to educate customers on the roots of their problems and inform them how a whole-house approach is most beneficial.