Darrell Sterling

Everyone who interacts with the customer affects the customer’s experience. My sales growth will slow if I spend all my time trying to smooth out bad service.

If customers don’t trust or like a salesperson, they will buy elsewhere, whether they’re purchasing a pack of gum at a convenience store or modernizing an HVAC system.

If your business has slowed or is not growing at the pace that you had predicted or budgeted for, maybe it is time to look at recreating the wheel, so to speak, and finding a new way.

Great salespeople have analytical minds and can analyze their accounts to determine which have the highest potential for growth.

It doesn’t matter what you sell — HVAC equipment, parts and supplies, or women’s shoes — tracking is a key component for any successful salesperson.

Customers want to see that you are grinding away like they are, and they appreciate you going the extra mile to make sure they are being taken care of.

How excited are you about the products and the market that you are selling into?

Let’s look at the key pillars that will help you to develop that competitive, driven, goal-oriented, sales team.

My sales process is constantly being redefined; it has to, because the world around me is rapidly changing.

If you show up late and unprepared for an appointment, you will usually lose the sale. The key to bigger sales is to focus on the little things.