When someone we trust and believe, say a technician that comes into our home or business, says to me, “What I would do is...” or “If it were me, I would...” I really listen. Hey, that’s what I said to my customers. I spoke in the first person, honestly, authentically, and sincerely.

I was on the East Coast conducting seminars for two great companies, Isaac Heating & Air Conditioning in Rochester, New York, and Wooldridge Heating Air & Electrical in Lynchburg, Virginia. One is in the North and outgoing and the other is in the South and laid-back. Those are the differences. Now for the similarities.