The connectivity of the Internet has made owning a small business easier while presenting a new and challenging set of problems. Keeping your online information up-to-date, maximizing your local search engine optimization (SEO) potential, and managing reviews are all basics of owning a business.

Distributing promotional items that are related to your services is a great way to remind customers of who you are and what you do. Try giving your customers a freebie that also serves as a helpful resource they won’t want to throw away.