Research time and time again has shown the benefits of advertising in a trade magazine, especially with a brand contractors and manufacturers trust.

With rising equipment prices, a presidential election, the impact of private equity, the supply chain, inflation in general, and more, 2024 brings many challenges.

Autumn, leading into year-end, is the prime time to consider adding or switching equipment brands.

While the industry will wrestle through new refrigerants and the higher prices that result, the hotter weather of the next few years will stimulate demand despite equipment affordability issues.

Some of the most important and underappreciated people in the industry are the manufacturer territory managers.

ChatGPT is an amazing piece of software. Yet almost anything you get from it must be fact-checked.

Until you accept personal responsibility for your sales performance, the slump will continue.

While HVAC, like any profession, is not corruption free, it is neither corruption riddled. A sting of one contractor damages all contractors.

If the past few years have taught us anything, it is that we should expect the unexpected. Nevertheless, here are seven things you can expect from the HVAC industry in the new year.

Lately, the green movement appears to have hugged one tree too many. Suddenly, we are putting people at risk today to avoid a hypothetical risk a century from now.