These five techniques can be applied to your HVAC business today to improve your customer satisfaction and maybe even your average ticket price.

My favorite customer is not the new customer, as strange as that may sound, but I can’t have my favorite customer without first getting a new customer. So, let’s say I have a new customer, they called for service, and our technician did a jam-up job and really impressed them. They were also impressed with our company, and even signed up for a service agreement or maintenance plan. That’s the goal, right? Attract them, book them, impress them, sign them, and keep them. But wait, there’s more.

How about you? Are you afraid of your customers? Or are you afraid that you will not look smart in front of your technician?

Back in the day, I had lost friends because they thought I was a crook when I gave them a price for my work. I know that some of those friends aren’t worth keeping, but it still hurts doesn’t it?

Expertise can only come from experience. You must work in or on something long enough to learn more than the average person.