Marketing an HVAC company is a continuous process that, by its nature, is never finished. Whether it’s the season of the year or the state of the economy, internal and external factors will shape the way you promote your business to your target audience. However, there is one facet of your marketing strategy that should remain constant: Your business may grow and your customer base may evolve, but your core message will stay the same.
It’s no secret that technology continues to change our lifestyles year after year. However, staying ahead of the curve when it comes to these changes seems like a tall order for many HVAC contractors. In order to reach today’s consumer, you have to understand the way their viewing habits and entertainment preferences have evolved.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
