Consider an aging, male-dominated member base, and the Elks’ journey might be relevant not only for contractors fighting personnel shortages but also for some of the organizations that recruit and serve those owners. Indeed, out of the lodge and back in the workplace, a wide swath of professional associations wrestles with its own membership challenges. In the HVAC sector, the risk is a subpar or misinformed talent pool, with unwelcome repercussions throughout the industry.