Where doesThe NEWSgo
in the wintertime?
Someplace warm, and as often as possible.
I love the four seasons of the great white North, but there comes
a time when a little warmth and sunshine does a body good. This week begins the
travels of aNEWSeditor, reporting
on industry events and getting as far away from snow-blanked Cleveland, Ohio as
possible. I will keep you posted on some cool things at the events I cover,
while I also gloat about the local weather report.
The Air Conditioning Contractors of America (ACCA) is holding its
41st annual national convention and the Indoor Air Expo at the Omni
Hotel in downtown cowtown - Ft. Worth. The weather is predicted to be partly
cloudy with highs around 74°F. With weather like that, I suggest they hold the
Indoor Air Expo outside. People would have a much better time looking at new
products while enjoying a little fresh air, and smelling some BBQ wafting
through the streets.
Here is an idea: every city in the nation does this at least once
per year. Just like there is a Taste of Texas, a Taste of Toledo, a Taste of
Tonawanda - why not a Taste of HVAC? Yes, it’s time for a little outdoor flavor
for the industry. And what better group of people to provide it than the
experts that can make the indoor air as fresh as outdoors?
What prompts this outdoor trade show idea is the same thing you
see with Trane representatives in Home Depot kiosks, or local HVAC companies
displaying at home and garden shows, or even better, a neighborhood Saturday
morning flea market in the park. These people are getting sales leads.
I’ll keep you posted from Ft. Worth this week.