Incredible. Just got back from the ACCA National Conference;
crowds were LARGER this year than last, very little moaning about “you know
what.” (Working to strike it from vocabulary if not psyche.)
I can actually report optimism, eagerness toward marketing
aggression, even some hyper-activity about customer retention efforts. Seems
this group was intent on yanking business from napping or negligent
competitors. Word of the week seemed to be “implementation” since most all
agreed that seminars were outstanding for enthusiasm and idea infusion, but
over-burdened contractors don't often implement as they'd prefer. A
"service" opportunity clearly exists, either for off-site or on-site
"implementers."
Actually had 4 people in our seminar report record years in
2008; one admitting a 28 percent increase, another reporting 24 percent,
neither slowing down. All in all, a good if exhausting week. Much to do.