The ACHR NEWS Contractor Pro - Homeowner Series
Welcome to The ACHR NEWS Contractor Pro Homeowner’s Series
The ACHR NEWS is proud to present an entirely new subscriber-exclusive series aimed at providing you, the HVAC contractor, with the insights you need to understand what residential consumers are thinking and what motivates them to make purchasing decisions.
ACHR NEWS HVAC Homeowner-Contractor Study and Dashboard
The ACHR NEWS and Clear Seas Research partnered to survey more than 400 homeowners influencing residential HVAC decisions. We have taken this research study and engineered a user-friendly dashboard for data analysis. Contractors will gain valuable insights from this dashboard to:
- Pinpoint key purchase drivers, aligning offerings with preferences.
- Optimize Pricing: Understand pricing expectations, and set competitive models.
- Streamline Purchases: Uncover homeowner insights for smoother buying journeys.
- Align Practices: Compare contractor views with homeowner expectations.
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ACHR NEWS Homeowners Study Bi-Monthly Editorial Content
The editors at The ACHR NEWS have immersed themselves in the Homeowners Study and transformed their findings into a series of insightful and thought-provoking articles.
In Case You Missed It
- Sept. 5: Where homeowners find HVAC companies vs. where HVAC contractors are advertising.
- Sept. 19: Expected lead time in HVAC work. What customers expect vs. what contractors can accomplish.
- Oct. 3: Pricing on your website: Do homeowners want it and are contractors providing it?
- Oct. 17: Visit fee. Do contractors change and how much? Will homeowners pay?
- Oct. 31: Number of quotes a homeowner gets and how HVAC contractors sell in that world.
- Nov. 14: Payment terms. What financing are contractors offering vs. what homeowners are looking for?
- Nov. 28: Purchase decision factors. Why do homeowners buy?
- Dec. 12: Service/maintenance agreements. What do homeowners want and what will they pay vs. what contractors are offering?
- Dec. 26: High-Efficiency Equipment. Why do homeowners make a decision to pay more for these products?
- Jan. 9: Equipment life: How long contractors feel equipment should last vs. what homeowners expect.
- Jan. 23: The importance of online reviews and how to get them.