Items Tagged with 'YouTube and HVACR'

When implementing a basic social media program, make sure to provide value above all else.

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 

As the Portland, Ore. housing market headed toward all-time lows in 2007, Sky Heating & Air Conditioning had to make major changes to survive. The end result, a total transformation into a growing company focused almost entirely on selling high-end, high-efficiency products like 16 SEER heat pump and geothermal heat pump systems. 

The evolution of communication has brought the HVACR industry to the doorstep of video production. For some, this is a welcome step, but for others the thought of producing effective videos inspires a cold sweat.