As a small- to medium-sized company, it’s important for Braeburn to target the demographic that will give it the most bang for its buck — the average consumer.

The Amazon Echo is a voice-activated device that can answer spoken questions; play music; make to-do lists; set alarms; stream podcasts; and provide weather, traffic, and other real-time information. However, perhaps most interesting to contractors is its ability to control several smart devices using itself as a home automation hub.