According to a survey comprised of more than 400 homeowners, there are three key ways in which millennials differ from previous generations in regard to their HVAC purchase decision-making.
It’s up to the HVAC industry to tap into this generation’s skill sets, but it starts with understanding what gets a millennial up in the morning (besides their Apple Watch).
E-commerce continues to change the picture in HVACR wholesaling, accelerated by a pandemic-era move toward remote transactions and an ongoing generational shift in the work force.
Millennials are buying houses in large numbers and people who can now work from anywhere are moving all over the country. This creates both an opportunity and a challenge for HVAC contractors.
A new generation of buyers are entering the real estate market with high expectations, but they soon collide with reality, often in the form of their HVAC systems.