Top Nine Tips New Businesses Should Heed from Accountants

Think You Don’t Need an Accountant? If Your Goal Is to Have a Thriving Business, Think Again

Jennifer Warawa

Sage recently released results from asurveythat focused on the success and challenges of new and established entrepreneurs. Two of the findings struck a chord with me, as they pertain to working with accountants, something I am very passionate about. The top business challenges identified during start-up were marketing and taxes, and top personal challenges were work/life balance and money management. When it comes to asking for help, start-ups said they turn to family and friends, different from more established businesses, who turn to accountants, lawyers, and bankers.

When you think about the number of start-ups that fail in the first year of business, and when you consider all the challenges entrepreneurs face, it becomes clear to me that we must change the mindset of start-up businesses to realize the importance of working with an accountant. Does an accountant cost money? Yes, of course, which is probably one of the deterrents entrepreneurs see when considering utilizing a professional accountant. However, I prefer to look at it as an investment, not an expense. Entrepreneurs often don’t have the knowledge of the scope of work an accountant can perform.

Think of an outside accountant the same way you would a longtime friend, as a trusted source of information and advice, but when it comes to your business finances they likely have a lot more expertise and experience. An accountant’s scope of work does not end with tax preparation; they can and should be a year-round business partner that can lend expertise and perspective in your industry to help your business grow and navigate through an uncertain economy.

Here are several reasons why all entrepreneurs should work with an accountant.

1. Allows you to focus on why you started your business. Entrepreneurs are passionate, so why get bogged down with tasks that don’t help you realize your passions? Accountants will take on the heavy lifting of many different aspects of your business.

2. Achieve work/life balance. “What’s that?”, many entrepreneurs might ask. Regardless of how new vs. established a business is, owners across the board struggle with finding the right balance between work and having a life. This goes back to point No. 1; accountants take on the tasks you are less than thrilled about handling, allowing you to sell, market, and grow during the day, and take your son to soccer practice at night.

3. Portray your business professionally. Your accountant will represent you and your company in the best possible way.

4. Businesses using an accountant report the service is vital to their success. In an accountant usage study conducted by Sage among U.S. business owners, 89 percent of respondents agreed that working with an accountant was a critical element of their success.

5. Accountants can provide a new perspective. Oftentimes entrepreneurs are so involved running the day-to-day operations of their business that they may not be able to see the whole picture. Someone who is removed from the business can provide a different perspective that may otherwise be missed. Meeting with an accountant can be like taking a step back, looking at the bigger picture and gaining a fresh, new perspective. Sometimes that’s all it takes to come up with the next big idea.

6. Accountants have reach. Don’t underestimate how valuable it is to receive guidance from someone who has insight and knowledge across hundreds of businesses and industries. Accountants not only get to see the financial information of many businesses across a variety of industries, but they also have visibility into best practices that are working for other businesses as well as the mistakes others have made that have led to failure. Being able to have this insight and share information on what has or hasn’t worked for others is invaluable — why reinvent the wheel if you don’t have to?

7. Businesses need a plan. One reason thousands of businesses fail every year is because they didn’t have a plan. When asked why, they said, “I just didn’t know where to start.” This is where an accountant comes in. A good accountant will partner with a business to look at all the data and help build a roadmap to success. Poor planning can be avoided. Bringing a professional on board can help small businesses plan for success.

8. Accountants understand taxes. This may seem obvious, but keep in mind that rules and regulations change frequently, and it’s tough if not impossible for any business owner to keep up with it all. An accounting professional can ensure your business stays compliant.

9. Analyze data for growth and profitability opportunities. If all your data is just “sitting” in a database and you’re not interpreting, analyzing, or using it to help drive your business direction and decisions, then you’re missing out on a great opportunity. Have an accountant help you dive into the numbers and use them to propel greater business growth and profitability in the future. A great way to do this is through online collaboration in a small business accounting solution where accountants have visibility into clients’ financial data in real time.

Can your start-up survive without the assistance of an outside accountant? Possibly, but the extra insight, guidance, and expertise an accountant offers can be the catalyst that makes your business thrive.

Publication date: 1/6/2014

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As vice president and general manager of Sage Accountant Solutions at Sage North America, Jennifer Warawa is helping entrepreneurs work with accountants by introducing Sage One Accountants edition, an online accounting solution. Prior to working with Sage, Warawa was a Sage business partner and small business owner for 12 years.

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