As vice president and general manager of Sage Accountant Solutions at Sage North America, Jennifer Warawa is helping entrepreneurs work with accountants by introducing Sage One Accountants edition, an online accounting solution. Prior to working with Sage, Warawa was a Sage business partner and small business owner for 12 years.
When you think about the number of start-ups that fail in the first year of business, and when you consider all the challenges entrepreneurs face, it becomes clear to me that we must change the mindset of start-up businesses to realize the importance of working with an accountant.
