Company Name: Berkeys Air Conditioning & Plumbing, Southlake, Texas

Owner: Jamie Wooldridge

Website Address: www.Berkeys.com

Annual Cost: “$50,000/year (webmaster, updates, hosting) not including marketing/advertising and tracking. The site is run by a third-party, independent contractor who has an ongoing, annual agreement with Berkeys. He is in touch each day.”

Owner’s Goals: “I want customers to believe they are working with a credible organization; one that does things right, values the customer and the relationship, and has the experience and reputation to get the job done properly the first time. Ultimately, after visitors have viewed our website, I want them to have the confidence to pick up the phone and call us, and trust that they are making a great decision. I think our website is visually appealing, easy to navigate, and demonstrates our commitment to customer satisfaction.”

Professional Opinion: I would give Berkeys a score of 85 out of 100 for findability. Out of 6,000 geographically specific keywords directly related to Berkeys’ business, Berkeys was ranked No. 1 on Google for 134 different keywords (2.2 percent) and in the top 10 results for 966 different keywords (16.1 percent). Personally and qualitatively speaking, I would give the site an 85 for accessibility and content. Berkeys uses a responsive website design that, in my tests, loaded equally well across multiple devices (PC, iPhone, and iPad). I’d score Berkeys a 100 for identity and trust. It’s very clear who owns the site and I’d have no hesitation about whether or not Berkeys is a legitimate company. They use some of the standard trust-builders such as the credit card logos underneath their phone number, and they also integrate the BBB logo, a local award (The Best of the Best 2013 Southlake Journal), Angie’s List, and more. — Ben Landers, president and CEO, Blue Corona

Publication date: 1/20/2014 

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