Mitsubishi Enhances Diamond Contractor Program

Program includes new tiered system to recognize three levels of achievement

SUWANEE, Ga. — Mitsubishi Electric US Cooling & Heating Division recently announced changes to its Diamond Contractor™ program, including a new tiered system to recognize three levels of achievement: Diamond Contractor, Preferred Diamond Contractor, and Elite Diamond Contractor.

“For the last two and a half years, we’ve been working to establish a tiered program,” said John Wright, sales manager of contractor development, Mitsubishi Electric US Cooling & Heating Division. “The goal is to give consumers the best service available and our Diamond Contractors exceptional tools and resources to sell our best-in-class products.”

Several criteria are included in each new contractor classification, such as the tracking of warranty registrations for each system a contractor purchases, as well as five performance indicators: marketing, training, service, sales, and customer satisfaction.

Contractors who have earned Diamond Contractor level can advertise to consumers using that tier’s logo. Contractors will also have the chance to move up in search results on Mitsubishicom
fort.com, and their listings will display icons/badges associated with their offerings, such as financing.

“We are excited about these enhancements to the Diamond Contractor program,” said Mike Smith, senior manager, residential marketing, Mitsubishi Electric. “As our technology gains acceptance, it’s important that we continue to recognize our Diamond Contractors by offering enhanced benefits that we know will appeal to their customers.”

Diamond Contractors are independent dealers who have invested time in training at an approved instructional center and have a high level of experience working with Mitsubishi Electric systems. Customers can be confident of full warranty protection and unmatched performance by purchasing their Mitsubishi Electric system from a Diamond Contractor.

Mitsubishi Electric unveiled the new enhancements, which are effective as of Jan. 1, to attendees at its recent Diamond Contractor Conference in Las Vegas. Currently, nearly 3,000 HVAC contractors from across the U.S. participate in the program.

Publication date: 3/28/2016

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