Guy Blissett, author of the book will summarize the key research findings and messages around mobility, e-commerce, and social networking. His comments will include putting these technologies individually and collectively into context for distributors. Joining Guy will be executives from leading distributors in three different lines of business — Charmer Sunbelt, BDI, and Ingram Micro — who will share their activities and perspectives in these areas as well.

The discussion will include how to leverage these technologies to innovate the customer experience while preserving the value of traditional interactions; business case considerations when evaluating investments in these areas; transformational opportunities enabled through e-commerce, mobile, and social networking; applications of social media to distribution businesses; and shifts in required functional capabilities, in particular in relation to the CMO and CIO, as a consequence of these technologies.

Register here for access to this and more in the upcoming webcast.