DALTON, Ga. — Danielle Putnam, president of The New Flat Rate, is a featured speaker at the Women in HVACR 17^th Annual Conference, being held virtually for the first time this year, Sept. 9-10 from 11 a.m. to 4 p.m. EDT each day.

Putnam’s presentation on day two is called “Sales vs. Service,” where she will discuss the keys to the full-circle of efficient selling. She has worked with hundreds of HVAC, plumbing, and electrical service providers, and has been a featured speaker at a variety of conferences and industry events discussing sales techniques for contractors.

“Selling is not in my DNA,” Putnam said. “At The New Flat Rate, we’ve spent decades addressing how challenging sales can be for those who aren’t natural salespeople. You can’t make someone a natural salesperson. But with the right tools and a system that works for them, they can be effective in that position.”

“As a virtual event, this will be an entirely new experience compared to previous Women in HVACR conferences,” Putnam said. “I’m looking forward to sharing new skills and learnings with other successful women in the industry and learning from their experiences. The HVACR field is undergoing an unprecedented transition right now, and it’s critical to stay connected with your peers and industry thought leaders in order to thrive in today’s unpredictable climate.”

The Women in HVACR 17^th Annual Conference will feature Putnam and seven other leading business and industry speakers, an interactive portal, a photo and social sharing board, and three educational tracks.

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