DALTON, Ga. — The New Flat Rate is holding new workshops in January to discuss marketing and leadership for home service businesses.

“Common Sense Marketing for Service Contractors” will be held on Jan. 6 and “No-Nonsense Service Leadership in 180 minutes” will take place on Jan. 13. Both events will be co-hosted by Frank Besednjak. He will be joining Danielle Putnam, president of The New Flat Rate.

“The marketing landscape is constantly changing with techniques used even just a year ago being outdated,” said Rodney Koop, founder and CEO of The New Flat Rate. “In order to remain relevant, companies have to adapt to the new standard in order to grow. The workshops that we are providing will help small business owners understand the different ways they can adapt to help their businesses grow through both leadership and marketing.”

The marketing workshop will help businesses find out how to define and focus on their target market. Besednjak and Putnam will also explain the importance of video advertising, being open about prices on websites and social media ads.

“To have a successful business, a company has to have a leader who can get the best out of their employees,” Koop said. “(Frank) Besednjak and (Danielle) Putnam possess the knowledge and expertise to teach business owners how to achieve that goal and evolve in the ever-changing business climate. We are confident that attendees will walk away with simple skills that will both re-energize their marketing and leadership and give them the necessary knowledge to get back on track by knowing the one thing they should do next to move into relevancy.”

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