A marketing expert who specializes in assisting companies that boost energy efficiency in buildings told a webinar audience that contractors should get ready to use Inflation Reduction Act consumer incentives, even if the money is not yet in place.
Women in HVACR announced it has appointed industry sales and marketing expert and licensed HVAC contractor Amy O’Grady as its first executive director.
In the past, traditional marketing channels made it difficult to measure the success of a marketing campaign, but with new technology, that’s all changed.
Mastering your Google Business Profile, harnessing the power of online reviews, and prioritizing prompt communication are the three core principles that can drive success in the digital age.
Contractors should leverage all social media platforms which means doing their research on which platforms are the most popular, posting more consistently, how to create content, and more.