Uriah Matthews Discusses HVAC Marketing and Big Data

Contractors can utilize data-driven insights to inform their marketing strategy

In a recent episode of The NEWSMakers podcast, Kyle Gargaro, editorial director for The ACHR NEWS, interviewed Uriah Matthews, Successware innovations and solutions manager.

The two of them discussed how data should influence a contractor’s marketing plan. The former HVAC general manager explains how to gain and break down data.

For access to more podcast episodes, click here.

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