DALTON, GA — The New Flat Rate was named the number one retail pricing generator for contractors during the annual HARDI conference in Palm Springs, California.

HARDI partnered with Farmington Consulting Group (FCG) to conduct the national survey of HVACR contractors to determine their buying preferences and how HVACR distributors could best respond to the changing environment. Approximately 830 contractors completed the online survey.

“Being named the No. 1 retail pricing generator by contractors is proof that The New Flat Rate is doing what it was created to do, which is to make the lives of our members easier,” said Rodney Koop, founder and CEO of The New Flat Rate. “We plan on continuing our growth by listening to feedback from contractors across the country and developing more menu pages that can help a broad range of home service companies.”

In regard to the participants in the survey, 68% were owners or executive members of their home service company with 59% being in the residential add-on and replacement market. The New Flat Rate ranked first against other price generator giants.

“This is more than just an accolade for our state-of-the-art software,” said Danielle Putnam, president of The New Flat Rate. “This is a display of how hard our company works to ensure our members have all the necessary tools to sell their services. Whether it’s going on ride-alongs to help our members improve the service call process or providing educational workshops, we are determined to make the lives of contractors easier and more profitable.

Putnam said on average, technicians leave up to $1,200 each week on the table in customers’ homes. This is a lost opportunity, but because The New Flat Rate does the selling for them, they can pick up that additional $1,200.

The New Flat Rate’s "done for you" system allows field service technicians to have instant access to a variety of price books that provide pricing for repairs and gives customers multiple service options. The result is an increase in the average service ticket and customer satisfaction.