ACCA Launches 2023 Marketing Masters Award Program

Martin Hoover of Empire Heating and Air Conditioning Inc. in Decatur, Georgia, is the chairman of the 2024-2025 ACCA board of directors.

Image courtesy of ACCA

ALEXANDRIA, Va. — The Air Conditioning Contractors of America (ACCA) is seeking nominations for its Marketing Masters Awards, sponsored by RYNO Strategic Solutions. The ACCA Marketing Masters Awards honor and recognize the best marketing programs developed and implemented by heating, ventilation, and air conditioning (HVAC) contractors.

The Marketing Masters Awards consist of five categories:

Traditional Media — Print
Traditional Media — TV or radio
Connections through social media
Connections through digital or mobile marketing sponsored by Scorpion
Rolling Marketing — vehicles sponsored by Adrian Steel

Each category will honor three contracting companies — with a gold, silver, or bronze designation — that exhibit creativity, clarity, and effectiveness of each of the programs/promotions. The companies that receive the gold designation in each category will compete head-to-head for the Elite Marketing Master Award, which is voted on by ACCA Conference attendees during ACCA’s 2023 Conference & Expo taking place April 2-5, 2023, at the New Orleans Marriott in New Orleans, Louisiana.

“The Marketing Masters Awards are some of the best ways ACCA recognizes contractors for their innovative and unique ways of marketing themselves and their companies,” said Barton James, ACCA president and CEO. “We are proud to continue this awards program with our sponsor RYNO Strategic Solutions for a second year. Our inaugural year showed how talented our members are when it comes to marketing their businesses and we are excited to receive even more outstanding applications from leading contractors from across the country.”

"RYNO is extremely proud to sponsor the Marketing Masters Award again this year!" said Chris Yano, RYNO Strategic Solutions CEO. "ACCA provides a terrific platform for knowledge sharing among HVAC contractors, especially on the marketing side. Having been part of some of the best collaborations in digital marketing lead generation and brand building in the HVAC industry over the past 15 years, being aligned with such an important and relevant program is very special."

Any contracting company, regardless of ACCA membership status, that is engaged in the creation and use of marketing to promote an HVACR contracting business is eligible to apply for, and win, a Marketing Masters Award. Advertising agencies may submit entries for contracting companies, however since this is a contractor award, the contracting company for the entry, if chosen as the winner in any category, receives the award. Marketing campaigns and merchandising events held between January 1, 2022, and December 31, 2022, are eligible.

There is an application fee for each category, which you will be billed for upon submitting the application. The application fees are as follows:

First category $69* ($99 for non-members)
Each additional category $39* ($69 for non-members)

Award category sponsorships are available. Please contact Dylan Burkhart, ACCA’s Business Success Specialist, at dylan.burkhart@acca.org or 925-487-4667 for more information.

To learn more and to submit a Marketing Masters application, visit www.acca.org/members/awards/marketing-masters. The deadline to apply for the Marketing Masters Awards is January 20, 2023.

For more information about the Marketing Masters Awards, please contact Melissa Broadus, ACCA director of member communications & committee liaison at melissa.broadus@acca.org.