Despite the arguments regarding the practicality of heat pumps in cold climates, in recent year’s residents of Maine have fully embraced them. Since around 80% of this populace was reliant on oil for heat, this movement is showing the rest of the country that heat pump adoption is definitely possible in northern states. The drive behind this newfound heat pump-enthusiasm for starters is the energy savings when transitioning from oil to electricity. Another reason is that a lot of homes in Maine don’t have air-conditioning (a/c), and so the fact that a heat pump both provides both heating and cooling is a huge benefit. The State of Maine is also playing a significant role in this adoption, as there are a number of incentives and rebates available that make heat pump installation for Maine residents more financially accessible. Senior program manager for residential programs at Efficiency Maine, Andy Meyer, said that a big takeaway contractors can take from the success Maine is seeing in heat pump adoption, is to think about changing the way they do business.