NASHVILLE, Tenn. — GlassHouse, which offers a sales platform for home service businesses, has partnered with Textla, an SMS (short messaging service) marketing technology company.

The partnership will empower GlassHouse customers to access Textla’s SMS platform for reaching target buyers, while providing Textla customers with advanced tools to target homeowners using GlassHouse’s customer intelligence platform, a press release from GlassHouse said.

“SMS campaigns have quickly become one of the most effective channels for ‘digital door-knocking,’ “said Jimmy Speyer, CEO of GlassHouse. “Our clients are driving incredible growth by using targeted messaging to reach their ideal buyers. This partnership with Textla means that our customers can now take their outreach to the next level, leveraging best-in-class SMS capabilities to turn every opportunity into a closed deal,” 

GlassHouse customers will benefit from Textla’s technology, gaining access to high deliverability rates, performance analytics, and best practices for driving customer engagement through text messaging, the press release said. Meanwhile, Textla customers in the home services space will be able to leverage GlassHouse’s customer intelligence to build audiences for SMS campaigns, helping them reach the right buyers at the right time, the press release said.

“Our partnership with GlassHouse is a game-changer for home services businesses looking to scale,” said Luke Brickman, founder and CEO at Textla. “GlassHouse’s targeting capabilities combined with our SMS technology will empower businesses to turn every door knock into a valuable lead and ultimately drive greater success in their communities.”