For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites. The analysis indicates a digital divide forming in the HVAC industry.
One way HVAC companies can help build trust and brand awareness is by offering customer satisfaction guarantees. These types of guarantees are useful sales boosters because they instill trust and give customers one less reason to be apprehensive about making contact.
Founder of CEO Warrior and co-owner of $23 million dollar residential service business, Gold Medal Service, Mike Agugliaro, has announced the release of the third book in his “Mastery” series, entitled Secrets of Communication Mastery: 18 Laser Focused Tactics to Communicate More Effectively.
As the old saying goes, “Beauty is in the eye of the beholder.” When it comes to websites, Google is hands down the biggest beholder out there. If the search engines like what they see, they will show it to others.
When the 110-employee Crescent Parts and Equipment kicked off enrollment in its high-deductible health plan last October, it made employees a special offer that combined both physical and financial health.
I had a recent conversation with someone pitching me a story about their company and how they could help with the supply chain issues of HVACR wholesalers.
The art of giving feedback continues to challenge many professionals and organizations. The root cause remains simple. Giving constructive feedback is hard; receiving it is even more difficult.
Some months back, I needed to visit several well-respected HARDI distributor and manufacturer websites. I’ll refrain from identifying anyone, but I was more than mildly surprised at how lacking several seemed. Sure, it’s easy to point fingers, but when I recognized obvious faux paus … it got me churning mentally.
Everyone has trouble hiring good employees: This is a fact of business that has been around as long as people have thought about it. But when I ask a manager exactly what employee he or she is looking for, the most common answer I get is, “Someone good.” What does this mean?