Leadership and hvacr - Articles - Page 158

Word-of-mouth recommendations remain an important element of marketing in rural areas. While important in metro areas, things like billboards and sports sponsorships also get a contractorâs message out.

Metro, Rural Marketing Are the Same, Only Different

Similar HVAC Tasks, Different HVAC Angles

October 14, 2013

Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.

Do You Know When to Grow?

Best Practices for Hiring New Staff

Kimberly Schwartz

October 7, 2013

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One of the challenges faced by every contractor who has started a business is figuring out when it’s time to grow. According to industry experts and successful HVAC contractors, there are a few important indicators that company owners should consider when thinking about how to grow their workforce.

How to Address Employee Disengagement

Author Says It’s Time to Focus on Individuals’ Strengths

October 7, 2013

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A Gallup poll published earlier this year should be quite alarming to the business community: Most American workers either hate their jobs or don’t care one way or the other about them.

Relationships are the Essence of Success

The Relationships We Form, Cultivate, and Sometimes Even Mend Are Our Backbone

Matt Bishop

October 7, 2013

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Relationships are a big part of human life. It’s what makes life so interesting. No day is the same, whether you’re plugging away at a keyboard like myself, or installing air conditioners, such as yourself. The relationships we form, cultivate, and sometimes even mend are our backbone.

GE Capital Retail Bank: Business-Building Program

October 7, 2013

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A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction.

Although money can be a factor in up-selling customers to more efficient models, there are a variety of options available, including financing, to help get them over the hump.

Energy-Efficient Equipment Boosts HVAC Contractor Profits

Creative Financing Options Attract Customers to High-Efficiency Products

Matt Bishop

September 30, 2013

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A concerted effort to save energy is not only paying off for customers, but for HVAC contractors as well.

A service technician works on a geothermal system at Annett Nature Center in Indianola, Iowa. Horizontal loops were installed at a depth of about 15 feet for this project.

Commercial Geothermal Equipped for Growth

Higher Margins Help HVAC Contractors Earn More

Matt Bishop

September 30, 2013

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Even though geothermal technology has been around for a while, HVAC contractors are still finding opportunities to profit from commercial geothermal work.

View Your Website Through a Customer’s Eyes

Internet Bells and Whistles Don’t Always Translate to HVAC Sales

Jim Hughes

September 30, 2013

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Making your website easy for visitors to use is more than smart business; it’s a matter of survival.

Do You Inspire Your Team?

Kyle Gargaro

September 23, 2013

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It is once again time for our Best Contractors to Work For contest. Who inspires you?

Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine

Adams Hudson

September 23, 2013

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It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business.