One of the biggest challenges I see with contractors is a failure to understand how our beliefs and expectations of the sales function impact our business success.
I was startled to learn that many owners and managers could only recite a portion of their mission statements. Some of these leaders are the same people that created their missions! Some managers said they didn’t know what their mission statements were, but they could recall seeing them in a handbook or paperwork somewhere. And a few managers said that they only saw them when they were hired.
Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per
year worldwide.
Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.
Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.
I have been involved with the Better Business Bureau (BBB) here in St. Louis for about 30 years. I continue to serve on the Standards and Compliance (formerly Ethics) Committee. This committee reviews cases where a company has not responded regarding a complaint and, therefore, is in line to be expelled from the BBB.
Unfortunately, much of what has been said and written in terms of the labor shortage takes the form of gloom-and-doom statistics and anecdotes that just serve to increase contractors’ worries.