Where does the disconnect lie between business and customer, and what’s preventing so many companies from successfully retaining customers they’ve already gained?
Anytime you can reverse the risk for a customer — that is, put it back on yourself — they at least know that they won’t have to be trapped into a bad decision.
If marketing tells a customer why they should choose a particular service, product, or brand, then customer service is what keeps the customer coming back — or not.
It’s the behind-the-scenes people, your defensive line, that are the linchpin of your organization. These are your owners, service managers, and warehouse managers.
Automated Logic Corporation named its Field Office of the Year and Project of the Year at its 31st annual distribution meeting following the AHR Expo in Atlanta, Georgia.
Bryant Heating & Cooling Systems presented its 2019 Medals of Excellence winners. The 22 dealers were honored for outstanding customer service, sales, and loyalty to the Bryant brand.
Trane® has been named the 2019 America’s Most Trusted HVAC system by Lifestory Research. The 2019 America’s Most Trusted is a study of more than 11,000 consumers actively shopping or considering a product, and who have formed an opinion of the brand. As a result, Trane has been recognized as the Most Trusted HVAC brand.