Where does the disconnect lie between business and customer, and what’s preventing so many companies from successfully retaining customers they’ve already gained?

While the online experience is important, it’s important to remember that your e-commerce capabilities will most likely supplement rather than replace the more traditional B2B sales channels.

Examining the challenges dealers and distributors are bound to face when attempting to implement a market-share-centered incentive program.

According to a Marketplace Study by the Incentive Federation, between the years 2013 and 2015, the use of channel rewards among businesses rose 15 percent, with companies spending upwards of $17 billion on channel programs alone.