In the Dec. 4, 2017 issue of The NEWS, I discussed some common obstacles that customers present when offered a preventive maintenance agreement and solutions to overcome them. This week, let’s take a close look at how to design and market your service plans.
I have been involved with the Better Business Bureau (BBB) here in St. Louis for about 30 years. I continue to serve on the Standards and Compliance (formerly Ethics) Committee. This committee reviews cases where a company has not responded regarding a complaint and, therefore, is in line to be expelled from the BBB.
Arkema used the 2018 AHR Expo to engage with its customers and friends throughout the industry. The company saw the opportunity to reinforce what Arkema stands for by highlighting various aspects of its offerings.
As the old saying goes, there is more than one way to skin a cat. The same can be said of residential hydronic systems, which can be designed around numerous types of terminal units, including baseboards, radiators, air handlers, and radiant panels, to name just a few.
Sure, everyone wants new and more, but you can find better right where you are. More to the point: Every contractor loves to acquire new customers, but you’ll find more spending at higher levels plus referrals at a fraction of the marketing costs with the customers you already have.
As we start a new year, there’s one question every HVACR owner and manager needs to ask themselves: “How can I make this year even better than the last?”
Have you noticed the number of telephone calls you, as a consumer, receive that are either solicitations or political in nature? Is through the roof an appropriate description?
When it comes to running a solid organization, there isn’t a lack of advice out there. From business books and podcasts to conferences to your buddy sharing his silver bullet over the grill, you’re likely overwhelmed with possible ideas for improving the way your HVAC company runs.