Going the extra mile and doing something nice and unexpected can not only elicit a smile from your customer — it can guarantee you a customer for life.
Mary Jean Anderson really likes pink. As the owner of El Cajon, Calif.-based Anderson Plumbing, Heating & Air, she applies the bright hue to her company’s website, her technicians’ vans, and even the disposable shoe covers her technicians wear when they enter customers’ homes.
It should be easier than ever for customers to contact us. Unfortunately, the technology designed to keep us connected can actually push customers away.
A lost customer means that you cut off a prime source of future sales and referrals. And it’s a loss that carries on for the life of the sales he’s going to give and refer to your competition.
In an industry where it can be years between service calls, and replacements are 15 or more years apart, you need more than great customer service to keep customers coming back.
AchieveGlobal then analyzed the interview transcripts to determine what competencies create exceptional experiences for customers. By studying their findings, we can develop a list of recommendations for our customer service employees, which, hopefully, will make them top customer contact employees.
Most HVAC contracting and service companies are relatively small affairs as compared to the world of large corporate businesses, but as with any business, we need to think strategically.
A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.