If marketing tells a customer why they should choose a particular service, product, or brand, then customer service is what keeps the customer coming back — or not.
Increasing the profitability of HVAC companies is not something that is achieved overnight. Instead, it is a result of creating a detailed plan, collaborating with the team, marketing execution and adjustments, and tracking analytics and results, among others. If you want to succeed and improve your bottom line, implement these strategies.
ServiceTitan announced that Guy Longworth, a veteran executive with more than 30 years of experience in sales and marketing for global brands, will join the company as its first chief marketing officer.
Power management company Eaton announced today that Kerry Tingley has been named vice president and general manager of its Industrial Controls Division, effective March 1. She will be responsible for leading Eaton’s strategic growth and new product development initiatives for industrial control solutions used by machine builders, and commercial and industrial customers.
The Air Conditioning Contractors of America (ACCA) announced that Adrian Steel of Adrian, Michigan, has joined ACCA as a corporate partner. ACCA’s corporate membership program enables HVACR industry suppliers and manufacturers to demonstrate an extraordinary commitment to ACCA members and the contracting industry through year-round support of the association's activities. The corporate membership program also provides manufactures and suppliers with increased access to ACCA’s nationwide network of contractors through tailored communications and marketing campaigns throughout the year.
Christopher Drew was recently promoted to president and chief operations officer for Burnham Holdings Inc. He assumes the role from Douglas Brossman who, after seven years as president and CEO, will retain his role as chief executive officer. Drew will begin his new role on April 29 at Burnham Holdings’ annual meeting.
The idea that there is an ideal HVACR customer waiting to be discovered may seem absurd, but according to Justin Jacobs, marketing coach for Hudson Ink, finding the right customers for contractors depends on the bait that is used.
“I’ve been very fortunate throughout my career that I have been offered opportunities that have furthered my career,” Tofte said. “My attitude has always been, ‘I will do whatever you need me to do.’ So far that has worked out pretty well.”